OpenAI may rebrand its data centers as "AI compute campuses," according to TechCrunch, which cites Axios reporting.

Chris Lehane, OpenAI's chief global affairs officer, told Axios the idea is one of several proposals the company is weighing. Others include developing AI "speed limits," helping people see AI as empowering in their daily lives, and pushing the U.S. to take a role in developing global standards.

Axios reports that OpenAI is preparing a "PR blitz" for after the midterm elections. Lehane said he expects the midterms to be "a bit of a movie trailer" for 2028, when he expects AI to be "the issue" in the presidential election.

Lehane described the debate over data centers as "good and healthy." He said, "Communities should hold companies responsible and accountable so they really and truly get a transformative benefit from these projects." The source notes that the debate has pushed Amazon and Microsoft to say they will no longer use NDAs in negotiations with local governments.