Trump signed an executive order at the end of September directing government agencies to rebrand artificial intelligence as "Super Intelligence." The stated reason is that current AI systems "amplify human ingenuity" rather than merely "imitate" intelligence. The report says the term beat "Extreme Intelligence" and "Supreme Intelligence" in a poll the president posted on X.
Adoption is uneven. The report says ICE solicited "SI-powered" surveillance for detention facilities, and that the term has been swapped in on most government websites. The National Institutes of Health site includes a banner telling visitors they may see both terms during the transition. A Pentagon initiative called Project Meridian used the old terminology the day after the order. A Federal Trade Commission press release used "superintelligence," not the capitalized two-word form the order specified. Defense Secretary Pete Hegseth used "AI" in an October 3 interview.
On October 27, Trump criticized the Wall Street Journal on Truth Social for not using "Super Intelligence." The report says he suggested a new rule could go further and ban "artificial intelligence" from government documents. The report also says Newsmax does not use the president's preferred term.
Among tech executives, the report cites a CNBC analysis of third-quarter earnings calls. It found that only Meta's Mark Zuckerberg and Elon Musk used the term consistently. The report notes Meta has used "superintelligence" since last year. Executives from Amazon, Microsoft and Alphabet used "AI" on their calls, though Microsoft's shareholder letter referred to the "Super Intelligence era." Jensen Huang of Nvidia has used the term but still says "AI."
The report also says the executive order requires federal agency leaders to draft a legislative definition of "Super Intelligence" for the president's review by the end of the month.